Our History

In 1947 the Klein Karoo Co-operative was established in Oudtshoorn, South Africa. With access to well-developed seed cleaning lines in both Oudtshoorn and Brits, the business expanded into vegetable seed production in 1990. In 2003, Klein Karoo Seed Marketing, a subsidiary of the Klein Karoo Co-operative was founded.

As exclusive distribution and marketing agreements of hybrid vegetable seed with recognized international seed companies were secured, Klein Karoo Co-operative took the business decision to sell 100% of its shares in Klein Karoo Seed Marketing to Zaad Holdings in November 2013.

In October 2018, the vegetable seed division within Klein Karoo Seed Marketing was separated into a new entity (Nuvance) to ensure specific and focused attention to this business and market segment.

In July 2020, Nuvance was acquired by Bejo, an internationally leading company specialized in the breeding, production, processing and sales of quality vegetable seeds. With an assortment of some 50 crops and more than 1,200 varieties, Bejo offers a complete programme for all markets and a wide range of climates. The Dutch family company has expanded over the years in an organic, ongoing process, shaped by interaction between growers, dealers, supply chain partners and its own employees With operations in more than 30 countries and over 1,800 employees, we are dedicated to offering the best service and developing the best vegetable varieties for the present and the future - Exploring nature never stops.

Our Clients

Recent socio-economic changes across the African continent are driving a growing demand for locally produced, high quality, healthy food. With their combined expertise and resources, Nuvance and Bejo have an excellent team in place to respond to these developments. By supplying the highest quality seed of varieties well adapted to local growing conditions, by working with growers, sharing agricultural knowledge and, improving logistics, both companies are confident they can contribute significantly to vegetable production. Bejo and Nuvance are committed to ensuring the sustainable success of the growers, who in turn play a vital role in reaching the goal of African food security.



Together with our customers and partners we actively explore market opportunities and innovative research methods. We stay close to nature to develop the best vegetable seeds so growers around the world can harvest healthy, flavourful varieties for consumers to enjoy, today and in fifty years’ time.

Our Service

Nuvance is a well-established South African seed supplier with extensive expertise in Sub-Saharan Africa, ‘proudly in Africa for Africa’. As Nuvance we strive to make a difference on the farm. We therefore do not only focus on the supply and sale of seed, but follow a holistic approach whereby we offer only the highest quality vegetable seed whilst sharing our knowledge and cultivation advice with clients.